// INSIGHTS
Notes on building AI properly.
Short, specific writing on AI governance, evaluation, pricing, and the engineering discipline behind production AI — the same standards we apply on client work.
AI Consulting Without the Theater
Most "AI consulting" right now means someone wired up ChatGPT to a Slack bot and called it a product. We do something narrower.
AI GOVERNANCEThe AI Failures That Cost You Later, Not Immediately
The scariest AI failures aren't the loud ones. They're the ones nobody's testing for.
PRICINGWhat AI Consulting Should Actually Cost
AI consulting rates in 2026 range from $75/hr for solo freelancers to $600/hr at the big consultancies. Neither end is where most companies actually want to be.
FEASIBILITY-FIRSTSometimes the Right Answer Is No
The most useful thing we did for a prospect recently was talk them out of building an AI agent.
TECHNICAL STANDARDSWhy Every AI Feature Needs an Eval Suite
Would you ship code with no test suite? Then why ship an AI agent with no eval suite?
TECHNICAL STANDARDSThe Unglamorous Work Behind Trustworthy RAG
If your AI assistant is confidently making things up, the problem usually isn't the model.
AI GOVERNANCEThe Human-Approval Gates We Don't Negotiate Away
Not every action an AI agent takes should happen without a human in the loop.
GET STARTEDBook a Free Feasibility Call
If you're evaluating whether an AI agent, assistant, or feature makes sense for your product, we do a free feasibility conversation before any proposal.